Samsung Mobile were looking for ways to extend their social reach using reactive content. The challenge here is that you can’t predict when there will be an opportunity to create a reactive content that is also relevant to the brand. Luckily, the #thedress was viral as the world tried to decide what color a dress was.
Using Twitter’s own imaging system, I created an image that appears a certain color when you look at it, then when you expand the image, it appears another color. With the Galaxy S5 available in variety of colors, this was a great opportunity to show creativity, the variety of colors available and be relevant. We did the same for Halloween, however we had more time to work on Halloween, 50 shades of grey and other events that were coming up.