Objective: Change the brand look and feel of the Samsung Exynos Global social pages
(Facebook and Twitter).
 
Idea: To create content that follows Samsung style guide whilst showing the fun and creative side of the brand, without compromising the brand message. Each image will be able to deliver the message even when the users are yet to see the copy. The copy will help the audience understand the message more.
 
We also created new content pillars that enabled us to explore creativity in an engaging manner. As a very techie brand, it’s vital that the messaging is very easy to understand, and creating content pillars with that in mind, was very helpful.
 
Result: Since working on the account in May 2014, the social channels' engagement, interaction and following have increased significantly and also look fresh in comparison to what they were creating, pre-May 2014.

Copy: With fast data speeds, advanced performance and efficiency, the ‪#‎Exynos8Octa‬ is our most innovative processor yet: http://bit.ly/1MXPsga
Copy: Wondering what’s enabling the performance and energy efficiency of Samsung Mobile ‪#‎GalaxyS6‬?
Copy: Capture & show off your skills in FHD with‪#‎GameRecorder‬+ app for the Exynos-powered‪#‎GalaxyS6‬ http://bit.ly/1GJKKiX
Copy: After six years of innovation, we're taking your mobile experience to the next level with the#Exynos8Octa's custom core and integrated LTE modem.
 
Copy: With #Exynos7Octa, you have the best user experience on your #GalaxyS6edgePlus. See inside:

Did you know? Using your Heart Rate, your Exynos-powered wearable can deliver accurate training information to help you improve.
Whatever the game is, it will run incredibly smooth with #Exynos8Octa's powerful GPU.
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