With the then upcoming release of the new Microsoft Band 2, Microsoft UK’s team wanted us to create some Londoncentric Instagram content pieces that demonstrates some real world use of their new health tracker.
To achieve this goal, we went out to look at potential locations whilst liaising with Microsoft to ensure we are on the same page with what they have in mind. Once the locations were agreed upon, I scamped, sourced the models, who are to resemble the target audience and the photographer, who had amazing action shots in his portfolio. On the day of the shoot working very closely with the photographer to make sure all the shots were how I envisioned them to be.
The Microsoft UK team showed the Global team the assets created and the wanted to use the assets across all their social platforms.